ABOUT US

Three friends, Pablo, Juan and Oier; founded a clothing brand in 2022, Ycy. It was based in the thriving surf culture of the basque country, as the three of them are surfers. In order to gain experience, they bought 60 hoodies and proceeded to sel them. After 2 years of having a frozen brand, they spent the late 2024 contacting providers and creating a new identity, based in the ycyness of winter, the thrill of winter sports and the enjoyability of ski culture. They reinvented Ycy, bringing it to its homeland, the ycy mountains, originating a new culture.